In addition to the development of her new cycling kits, we've worked on the visual identity for Anna van der Breggen's personal brand. To find a distinctive look for the logo and symbol, we used custom-made typography based on geometric shapes. Important criteria for the logo were; simple, recognisable and easy to read when applied small. With the design principles for the visual identity, we also laid the foundation for the cycling kits and other applications around the brand.
